Selected Works

Kurt MacDonald

ServiceNow

ServiceNow acquired Passage AI in 2020.

Passage AI

I joined Passage AI as employee number two to lead the product design and development of the Conversational AI platform. I have designed, built, and planned the roadmap for the core products, Console and Chat Client, on a modern web stack. After landing our first customers, I recruited, hired, and managed the UI team while Passage AI expanded from a company of 5 in Mountain View to over 30 people across the U.S., Canada, Germany, and Japan. Since joining, we raised Series A and grown annual recurring revenue to over one million USD.

As an early employee I have worked on many aspects of the business. My focus is building a strong team with the technical and creative skillsets to overcome the many challenges of building a successful company.

Materials available upon request.

EMC Core Experience Library

I managed a team of designers and developers at EMC, now Dell EMC, where we built web apps to manage multiple products from a single cloud portal as well as created the UI/UX design system.

Design system for EMC Cloud Portal products: Angular, D3, Sass, Gulp, Illustrator, InVision

EMC Acquires Maginatics
Responsive static website: HTML, CSS
Web Client App
Responsive web app for MagFS (hackathon project turned product): Sinatra, Ember, Bootstrap, HTML, CSS, JS
Android Client App
Mobile app for MagFS: Android
Management Console
Management console web app: Rails, jQuery, HTML, CSS, JS, SVG
Website 2014, Website 2013, Website 2012
Company website: Rails, jQuery, HTML, CSS, JS, SVG
Graphic Design
Brand, identity, and marketing: Sketch, Illustrator, Photoshop, InDesign

ServiceNow

Materials available upon request.

Passage AI

Engaging Conversation

Materials available upon request.

EMC

I joined EMC as part of the Maginatics acquisition in October 2014.

The Cloud Portal group builds a suite of cloud products and services. I created a new team of designers and developers to own the UI/UX for the Cloud Portal.

Core Experience Library

In order to raise the standard of quality and to scale up faster, we created a living style guide called the Core Experience Library. Several products are using this design system in production now and a number of others are developing new products with it.

Designs were prototyped in the browser from the beginning. We are currently using Angular 1.5 and planning a transition to Angular 2.

Core Experience Library Screenshot Flash Messages

Products drive the design of new components. Designers consider both the specific use case and the general pattern. And component development happens in rapid iterations.

Core Experience Library Dashboard Visual Design

Core Experience Library Form Visual Design Details

Core Experience Library Form Visual Design Support Panel

Maginatics

I joined Maginatics as a designer/developer in 2012.

At Maginatics, I worked on all customer-facing aspects of product including UX design, UI development, brand, and marketing. By the beginning of 2014, I had been promoted to Design Director, splitting my time between leading client UI/UX development and driving the creation of marketing materials as Maginatics grew its customer base.

This presentation (PDF) includes both an introduction to the Maginatics MagFS product and a style guide for creating slides on brand.

EMC Acquires Maginatics

Announcement of Maginatics acquisition by EMC.

Web Client App

Maginatics Web Client Screenshot Dogfood

Maginatics Web Client Screenshot Netflix

Maginatics Web Client Screenshot Menu Set Permissions

Maginatics Web Client Screenshot Mobile View Permissions

Maginatics Web Client Release Ember Tweet

Android Client App

Maginatics Android Client Screenshot Mobile Portrait Maginatics Android Client Screenshot Tablet Portrait

Maginatics Android Client Screenshot Tablet Landscape

Management Console

Maginatics Console Screenshot Admin Demo Program

Maginatics Console Screenshot Snapshots Configuration

Maginatics Console Screenshot Snapshots Diagram

Website 2014

Maginatics Website 2014 Home Page

Maginatics Website 2014 Product Page

Website 2013

Maginatics Website 2014 Home Page Earth Orbit

Website 2012

Maginatics Website 2012 Home Page Responsive

Maginatics Website 2012 Overview Page

Graphic Design

Maginatics Ribbons Cloud Capacity Collaboration Control

Maginatics Icon Family

Maginatics Shirt Hackathon 1 Maginatics Shirt Hackathon 5

Maginatics Data Protection Grid

Maginatics Signature Circles Focus Grid

Maginatics Signature Mountains Dawn